Originally from Lebanon, Alana Aoun followed her childhood dreams to Paris, where she studied fashion design and went on to work in the atelier of celebrated coutourier, Elie Saab. The talented designer moved to Australia years later and established her own brand in 2006. To date, she has created countless opulent, lavishly-embellished wedding gowns that have graced the runways and Sydney's beautiful brides.
For Alana, designing wedding gowns is a particularly rewarding experience. "A wedding is such a magical day, so being involved in the preparation is something that I have always loved," she explained. "All eyes will be on the bride on her wedding day, so it is always a joy and privilege to work on the wedding dress, one of the main features of the day," Alana continued.
Each of her creations is handcrafted with ornate embellishments using traditional couture techniques. To ensure that her dresses live up to every client's expectations, Alana uses only the finest silks and Parisian laces along with the highest quality embellishments, such as Swarovski beading. "We work tirelessly to bring each bride's vision and dreams to life, making sure that she is completely happy through every step of the way," said Alana.
Having worked in the wedding industry for more than ten years, it's unsurprising that Alana has so many exciting stories to share. One of them was when a bride came to her boutique, looking for the perfect wedding gown. "She ended up buying dresses for all her bridesmaids and other family members. A total of 24 gowns were made just for that wedding!," reminisced Alana.
Scroll further down to be charmed by Alana Aoun's recently released bridal collection.