Holy Moly dreamt of a whimsical and captivating statement of femininity as the basic concept when producing this styled shoot. A refreshing aesthetic paired with minimalist beauty, Holy Moly wanted to introduce a revival from the once predictable blush bridal trends. "Together with Aly from Gathered+Styled who created a stunning mood-board based on ideas we pieced together, we started to bring this vision to life by working with a team of vendors consisting of gowns, props, stationery, cake, accessories, and venue," explained a representative from Holy Moly.
Aly always views each wedding as an art project, and this styled shoot is no different. She challenged her imagination and envisioned the floral bouquet and installations fit for the theme. Her inspirations came from iridescent film, reflecting pools, and sun rays filtering through light. Aly went for a funky flower combination of her favorite anthuriums, orchids, and roses. You may notice the absence of green foliage, which actually gives the bouquet a cleaner look.
The Joy Troopers were also very meticulous on the details of the props and stationery they provided to enhance the look of the styled shoot. They experimented with materials that would complement the floral installations well. These materials include clear acrylic and holographic textures that is intriguing, but are not overpowering other elements in the photo shoot. For the stationery, they embraced the reflecting light theme by using holographic placards along with modern typography. The details of the blind embossing creates intricate textures with lines and shapes.
Let us now move on to the bride that really completed this styled shoot with her angelic look. The makeup artist from Makeup Maestro Wedding admitted that they went full on editorial mode for this styled shoot. The artist applied an overall makeup look using warm hues paired with pearls inspired by Truly Enamoured's beaded veil. Her hair was styled in a short bob, very modern compared to the usual bridal up-do.
Truly Enamoured created both gowns in the purpose of portraying a modern bride whose style is vastly different from the current ideas of bridal. Instead of embellishments and sparkly details, the gowns in this shoot are adorned with interesting and unique details. On one hand, the AT1 gown designed by Sophie et Voila brings a softer look with flowy tulle layers and sheer sleeves. On the other hand, the Carina gown features a fabric that's more structured which gives a strong personality for the modern muse.
Photographer Nino Yap elevated the look of this styled shoot by applying both an editorial and fashion eye for this wedding shoot. Together with the others in the team, she attempted to create a fresh take on how weddings could possibly look in this modern era. His years of experience in working with models were apparent, as he engages in small conversations to make the model feel more comfortable and captures the perfect mood during the shoot.