Artkea, a brand specializing in women's head accessories, was founded in 1993. It has now spread its wings by establishing Lace by Artkea, a woman's fashion line that uses lace as its signature material. Just like Artkea was founded by the sisters of Tini Sardadi, now Lace by Artkea is also a collaboration between Tini Sardadi and her two daughters, Atya and Alma.
The name 'Selaras' itself was chosen for its profound meaning. "Selaras is a short word with a very broad meaning. It speaks harmony, which describes us as sisters perfectly," said Atya. She continued, "We want to make Lace by Artkea to be even more dynamic, sophisticated, yet still maintaining the classic and timeless value that has always been in our core, in each of the latest designs." Now that Alma has officially joined the brand as a designer, the name Selaras felt even more suitable. "Fortunately, as designers my mother and I had similar vision and taste. So when you see the dresses in this collection, you can see that it's clearly my mother but it's clearly me and Atya too," Alma explained.
Atya also shared her opinion regarding this subject, "Working with your family is essentially empowering. That's what we want to convey, to encourage all women in Indonesia. If you are together you can make a stronger team, especially with the bond of sisters, whether by blood or choice, it is unbreakable."