After a decade of success in making ready-to-wear women's clothing brand, COTTONINK, Carline Darjanto and Ria Sarwono decided to launch another brand, Studio ASA. The idea initially came while the duo were reminiscing their wedding days. They wanted to offer a more modern yet timeless option occasion wear, because they believe occasion wear can be simple and memorable at the same time. And that's what Studio ASA is all about.